Joe Francis, the president of his fraternity’s AV club, Girls Gone Wild, is launching a clothing line under the same name. That is, if Cancun and San Padre Island aren’t washed away in a category 5 hurricane sent down by the Lord.

The hoodies, separates and logo gear look a lot like Juicy from 7 years ago and should be popular with all of the girls who star on MTV’s Super Sweet Sixteen.