Move over, glitter boobs. This festival season, Instagram models are pasting flowers on their breasts.

Accessory designer Hanna Webb unwittingly started the sustainable trend by selling petals that stick to faces, which she sells on her online store Face Florals.

But her customers started to press them onto their chests instead.

“The look went crazy on our social media pages, (@faceflorals) and we’ve seen the trend repeated across the world since,” Webb, who’s based in Glastonbury, UK, tells The Sun.

It’s certainly a more eco-friendly trend than glitter boobs, a beauty trend where women paste sparkles and gems onto their breasts. That look was an Instagram favorite at last year’s Coachella festival — and it was also potentially harmful for the environment. (California first banned the substance in schools for that reason in 2015.)

But festivalgoers probably aren’t donning petal pasties for the environment’s sake.

“Having flowers on your boobs is certainly a talking point,” Webb says. “We would love to see flower boobs become a staple part of festival fashion.”

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