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There’s controversy brewing with Dunkin’ Rewards.

In an email to customers, the donut shop announced updates to its rewards system next month. They’ll need more points to score free stuff.

The “Dunkin’ Rewards Refresh” will see the points needed to redeem freebies increase by as much as 450 starting in October.


  Dunkin’ announced in an email to members that the company will be updating its rewards system next month. JHVEPhoto – stock.adobe.com Dunkin’ announced in an email to members that the company will be updating its rewards system next month. JHVEPhoto – stock.adobe.com

Currently, the rewards system gives 10 points for each dollar spent in the Dunkin’ app, which can be redeemed for different menu items. Coffee and cold brew currently costs 500 points — the equivalent of $50 spent.

Starting next month, coffee and tea will be worth 600 points, meaning customers need to spend an extra $10 in the app. Specialty coffee and frozen drinks increased by 50 points, up to 950. Meanwhile, the Bites & Bagels category decreased in points.

New categories and items will be added to the rewards system, such as bakery items, snacks and cold foam add-ons.

The company also said there will be “personalized offers” based on users’ most-ordered items.

Another change to the system is that starting Oct. 6, Dunkin’ Rewards points will expire one year from the last day of the month they were earned. Currently, rewards points expire after six months of inactivity.


  Starting in October, coffee and tea will be worth 600 points, meaning customers need to spend an extra $10 to get one for free. victoriap_107 – stock.adobe.com Starting in October, coffee and tea will be worth 600 points, meaning customers need to spend an extra $10 to get one for free. victoriap_107 – stock.adobe.com

“We’re always looking for ways to give our guests more variety and value through Dunkin’ Rewards,” a company spokesperson told Food & Wine.

“Members can now also redeem rewards for popular drinks such as the Shakin’ Espresso and Dunkalatte in our Specialty Coffee category. These updates focus on offering more choices, personalized offers, and maximizing value for our loyal members,” the spokesperson added.

Here is a breakdown of the updated Dunkin’ rewards system:

Dunkin’ isn’t alone in changing its rewards system to make people spend more money in order to get a free beverage.

Earlier this year, Starbucks announced a major change, making it a little harder to rack up Stars. Instead of receiving 25 Bonus Stars for every order placed with your own cup, you’ll now receive “double Stars” for the entire order.

While it might sound like more — and it might be for some customers — you now have to spend a minimum of $12.50 during your visit to get the 25 stars, as opposed to automatically getting them under the current system.


  “Secret Lives of Mormon Wives” star Jen Affleck stars in a new Dunkin’ commercial. Dunkin “Secret Lives of Mormon Wives” star Jen Affleck stars in a new Dunkin’ commercial. Dunkin

Meanwhile, “Secret Lives of Mormon Wives” star Jen Affleck has taken her viral storyline about possibly being related to DunKing Ben Affleck to the next level in a new Dunkin’ commercial, as she declares herself the “Value Affleck” as the actor pulls up in the drive-through.

Dunkin’s fall menu arrived in stores nationwide in August, complete with pumpkin spice favorites, an expansion of Sabrina Carpenter’s Daydream Refresher lineup and the return of the $6 Meal Deal.

There’s also a brand-new brew: the Cereal N’ Milk Latte. It is billed as a sweet sip of nostalgia, combining espresso with cereal milk for a marshmallow-cereal flavor. It comes on the heels of the success of the fan-favorite Dunkalatte.

Dunkin’ also has festive fall foods for customers to enjoy. The new Kreme Delight Donut, Chipotle Loaded Hash Browns and Maple Sugar Bacon will be joining seasonal favorites like the Chipotle Hash Brown Wake-Up Wrap, Ham & Swiss Croissant Stuffer and Braided Apple Pie.

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