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It may have been “the summer of White Claw,” but fall might go to Four Loko.

Just in time for everyone’s drunk uncle at Thanksgiving, a Four Loko hard seltzer advertised as “the hardest hard seltzer in the universe” with a 12 percent alcohol by volume (ABV) has made its way to stores.

The new hard seltzer aimed to compete with White Claw is available in a black cherry flavor and sold in 23.5 oz. single-serve cans.

Chicago-based beverage company Phusion Projects first announced a Four Loko hard seltzer in an August tweet that garnered nearly 100,000 likes. The scheduled release was planned for early 2020, but a spokesperson said the date was moved up thanks to its popularity.

“When we first posted about it on Four Loko’s social channels, we had no idea the response would be as massive as it was,” says Jaisen Freeman, co-CEO of Phusion Projects, in a press release, noting it was released early to “give customers what they want.”

“More flavor. More ABV. More value,” he says.

However, the original announcement said Four Loko hard seltzer would have a 14 percent ABV.

Most hard seltzers on the market contain between 4 and 6 percent ABV, including White Claw, the insanely popular drink that spawned countless memes and generated a 168 percent increase in sales this year. Pabst Blue Ribbon has a version called Stronger Seltzer, which checks in at 8 percent ABV, and Natural Light has four flavors of hard seltzer with 6 percent ABV. Anheuser-Busch also announced Bud Light Seltzer containing 5 percent ABV will launch in the first quarter of 2020.

Four Loko has had its share of controversy over the years. The canned beverage, with varieties with up to 14 percent ABV, debuted in 2005 and was originally infused with caffeine, earning the nickname “blackout in a can.” It was banned in 2010 by the FDA, which labeled it “unsafe.” However, it later made its way back to shelves with the same amount of alcohol but without caffeine.

After its return, the controversial drink still managed to make its way into headlines, including an instance in which a couple who said the drink was the cause of their arrest for a naked romp on the beach in 2017 and a 13-year-old who led police on a high-speed chase while under the influence of Four Loko.

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