We’ve hit guac bottom.
A Hamptons market and restaurant has gone viral thanks to a video of a modestly sized, ridiculously priced container of guacamole.
A tasty little tub of the avocado dip retailed for $29.51 at the Seafood Shop in Wainscott — a hot spot that’s attracted celebrities like Martha Stewart, Jimmy Buffett and Richard Gere for more than three decades.
Joe Marino Jr., a 36-year-old real estate investor local to the area, posted the price tag of the outrageously priced summer favorite on Instagram and TikTok.
“This was just a regular kind, too, not any sort of specialty,” he told The Post.
“[Prices have] gotten worse, I think maybe over the last couple of years,” Marino added, saying that run-of-the-mill floral arrangements go for triple figures as well.
In the case of this un-holy guacamole, Marino put it succinctly in his video: “I think we need to draw the line …Thank you.”
The Seaford Shop did not immediately respond to The Post’s request for comment.
The video, which has garnered more than 1 million views and was shared by the “New Yorkers” Instagram page, also saw a rash of commenters outraged by the prices of East End livin’.
“Does it make you fly?” quipped az_fanaki.
“Not even Bezos will buy it for that price,” added mariellcoronell.
The Seafood Shop in Wainscott, Long Island, is the scene of the painfully priced dip. Doug Kuntz
“It’s cheaper for a New Yorker to fly to Europe for 10 days than it is to spend a week in the Hamptons,” wrote jpm61973.
Adding salt to the wound of this price gouging, the cost of a Hass avocado was $1.32 in the spring — down 18% from 2022 — according to the Wall Street Journal.
“Right now, we’re seeing avocado prices that are the lowest we’ve seen in a number of years, and that’s definitely helping us,” Chipotle Chief Financial Officer Jack Hartung told the outlet.
After taking a spate of criticism from many commentators — ones who said that buying absurdly overpriced goods only enables places to jack their prices through the roof — Marino put the blame on “a friend from out of town [who] picked it up without looking.
“He ran as a good gesture to pick up some chips and walk in some oysters, and I just threw it in the car,” Marino said. “Then I was sitting there in the backyard and I looked down and saw the price, and my gut reaction was, ‘I can’t believe this.’”
Many online were shocked by the price of a small container of Hamptons guacamole. tiktok/@theretiredmillennialAnoop Rai, a finance professor at the Frank G. Zarb School of Business at Hofstra University on Long Island, told The Post that “the most likely explanation [for the extreme markup] is a combination of high demand and a clientele that can afford to pay these prices.”
He also said there’s a convenience fee likely at play here, too.
“It’s summer in the Hamptons, and no party or dinner is likely to go without avocado dips. Add to this the [vehicular] traffic congestion, high-end consumers would rather pay than search for alternatives … most of whom probably do not even look at the prices.” Rai added.
In another TikTok on the subject, the guac critic also gave credit to the Seafood Shop by saying that despite high prices, it’s a staple eatery of the area.
“It’s just as iconic as it is expensive … Send enemies for guac,” Marino said.
The Seafood Shop’s $29 guacamole joins the recent ranks of a $29 hot dog at Mischa in Midtown East and a $29 ham sandwich at E.A.T. on the Upper East Side.
