The first new “Eat This, Not That!” book will hit store shelves in mid-May — the first new title in the popular series in four years.

“Eat This, Not That! When You’re Expecting,” was written by Dr. Jennifer Ashton, a gynecologist who also serves as ABC News’ chief women’s health correspondent.

David Zinczenko, now head of Galvanized Media, was able to get the rights to the ETNT! series from Rodale, its original publisher, where he had been the longtime editor of Men’s Health and co-author of the original book.

The 46-year-old author subsequently rolled out, with Meredith, a quarterly magazine and hammered out a book distribution deal with Random House.

A half-dozen other ETNT! books are already in the pipeline, including ones that address gluten-free eating, diabetes, rapid weight loss, campus life and supermarket shopping.