Cottage cheese is back and bitter than ever.

Gen Z’s new food obsession is an old classic: cottage cheese. The low-fat, low-calorie snack is having a moment on TikTok — and flying off shelves in grocery stores despite a spike in dairy prices.

Cottage cheese isn’t a typical favorite because of its lumpy texture and taste, but supermarkets have reported a surge in sales — and one influencer even dubbed it “the new avocado.”

Instead of making avocado toast, @cookingwithnoa used cottage cheese on her sourdough toast with chili oil and scrambled eggs.

The user explained in the comments that it’s lower in calories and higher in protein than avocado.

Another influencer @oliviajarviss made a “viral” cottage cheese pizza, where the cheese serves as the base.

According to the user, the whole pizza is 353 calories, 23 grams of carbs and 58 grams of protein.

A nutritionist on TikTok @emthenutritionist went viral for her hot honey cottage cheese toast with 1.9 million views.

Her recipe includes mashing avocado with spring onion, basil and parsley, then seasoning with salt and pepper, putting the avo mash on toast and adding the cottage cheese on top.

People in the comments loved the recipe.

“Made it today, can confirm it slaps 10/10,” one said.

“Made this last night, was absolutely delicious, thank you!” another said.

According to new research from The Knowledge Bank, cheese has seen its highest level of sales in 40 years, particularly cottage cheese which has surged in popularity with young, health-conscious consumers who are sharing their foodie finds with followers on social media.

“The importance of viral trends cannot not be denied, and witnessing some varieties blow up in popularity thanks to TikTok and Instagram is brilliant as it can breathe new life into long-established products which have been able to capture a new audience,” Anne-Laure Farrar, UK market insight manager from The Knowledge Bank, said in a statement.