Before the proliferation of AI slop, there was April Fools.

It’s that time of year when you’re not sure if anything you see online is real. And brands do have a lot of fun with gullible fans.

As you scroll throughout the day, you’ll probably come across some products and deals that seem too good to be true.

Most of them are, of course, but others are no joke.

Here are some of the best and most ridiculous brand stunts on this April Fools’ Day, as well as some freebies and giveaways to get your hands on.

Califia Farms and Carbone Fine Food cooked up an unexpected April Fools’ collaboration: a limited-edition Spicy Vodka Almond Creamer.

Taking inspiration from Carbone’s signature Spicy Vodka Sauce, the creamer is meant to blend Califia’s almondmilk with notes of tomato, Calabrian chili, vodka and sea salt for a way to incorporate the beloved sauce into your coffee.

While the product itself is not real, the catalyst behind it is. It plays into the growing interest in savory flavors and unexpected twists on grocery staples — and it’s a playful nod to the fact that the original sauce always calls for cream.

In reality, the brands will be teaming up for a social giveaway to highlight how a touch of cream like Califia Farms Heavy Cream can elevate Carbone’s Spicy Vodka Sauce.

Is it real? The giveaway is real, but the product is an impasta.

This one’s no joke — really. Last year, Dunkin’ gave away a million free coffees on April Fools’ Day and people thought it was a joke.

It wasn’t a joke, and Dunkin’ isn’t joking around this year, either, going even bolder. On April 1, Dunkin’ is giving away 1,000,001 free hot or iced coffees of any size. Reward members can enter the promo code “STILLNOTAJOKE” on the app to redeem the offer.

Is it real? This is actually brewing. Get yourself a free coffee.

If you’ve been on social media lately, chances you’ve seen AI videos of fruit romance stories — including Fruit Love Island. Welch’s is joining the conversation and “launching” a series of collab packs inspired by the viral social media sensation.

Is it real? No, this is berry fake.

OLIPOP and goodwipes recognized that fans might be looking for flushable wipes after drinking their high-fiber functional soda.

For April Fools’ Day, the brands teamed up for some good, clean fun to promote “peachy clean” wipes, flushable wipes with a Peaches & Cream scent.

Is it real? No pop of truth here.

Raising Cane’s is teaming up with Coca-Cola to introduce “Cane’s Sauce Coke,” a first-of-its-kind creation made with the iconic Cane’s Sauce, only on April 1. The idea takes Cane’s signature thick and tangy sauce flavor and turns it into a drink with the crisp profile of a Coca-Cola.

Tthe “Cane’s Sauce Coke” 20 ounce, 2-liter and soda fountain packaging is designed to combine the two unmistakeable brands and feel instantly familiar to customers.

Is it real? Pop-osterous — not real.

Dole Food Company has been delivering fresh fruit for 175 years, and for April Fools’ Day it’s delivering the air around it with DOLE Whiff, a new line of “organic, sustainably captured farm-fresh fruit air, sealed within seconds of harvest for maximum freshness and aromatic payoff.”

The can of DOLE Whiff will release the scent of the company’s Single-Origin Pineapple Reserve Field #7, Row 12. Or, it could be the aroma of their Mango Grove, Banana Farm or Strawberry Field. They noted that the scent was “harvested at sunrise” and “at peak ripeness.”

DOLE Whiff is said to be available for one day only, April 1, in the produce, beverage and air freshener sections of supermarkets. Available in Pineapple Harvest, Mango Sunrise, Banana Aura and Strawberry Dream scents, just crack open the can and inhale.

Is it real?There’s no scent of reality.

It may be hard to believe, but Crumbl’s April Fools’ offering is very real. On April Fools only, the beloved cookie brand is bringing back one of their most controversial flavors with the Almost Everything Bagel Sandwich Cookie.

The cookie sandwich consists of two thin, buttery cookies coated in an almost everything bagel blend, with a light cream cheese filling. For those wondering why it’s almost everything, reviewers who tried it back in 2022 noted that it didn’t feature garlic or onion.

Is it real? It’s no half-baked situation — it’s actually happening.

Baby Bottle Pop tapped into nostalgia this April Fools’ Day to introduce the Baby Bottle Pop Adult Survival Collection, three new flavors designed for the realities of adult life. Flavors include:

Is it real? It’s bottled delusion.

Ever wish you could get protein from pickles? Premier Protein and Claussen teamed up to make Claussen’s iconic crunchy pickles completed with 30g of protein.

“the way I believed this and was excited,” one fan commented on Instagram.

Is it real? No brine of truth.

Goldfish and Olive & June are teaming up to bring Olive & June’s signature best-selling shade “Pink Goldfish” to life by “launching” a limited-edition batch of iridescent pink Goldfish crackers, dubbed “Pink Goldfish Goldfish.”

Is it real? Go fish! It’s just a fun prank.

Vita Coco is asking fans to pick a side of the often-asked question: Is it pronounced “VEE-ta Coco” or “VEY-ta Coco.”

Consumers don’t have to agree with Vita Coco’s “rebrand.” For April Fools’ Day, the brand will have two limited-edition tetra pack designs that read either VEYETA COCO or VEETA COCO.

Is it real? While the debate is very real, the products are not.

Premium sports nutrition brand Dymatize decided to go against the protein craze, wondering if people are done with protein being added to everything. For April Fools’ Day, the company “dropped” ISOZero Protein-less Powder so people can enjoy their favorite protein shake with none of the protein benefits.

Is it real?This is powdered with lies.

Tarte is saying high to their CBD era this April Fools’ Day, introducing their limited-edition maracuja CBD collection.

The collection includes 10mg maracuja-flavored gummies, maracuja juicy lip CBD, eye patches and rolling papers, “because smooth application is everything.”

Is it real? High-key, this is not real.

Accelerator Active Energy drinks is having their April Fools moment by “launching” the world’s first Energy Sourdough Bread, complete with “200mg natural caffeine” and “good sourdough energy.” The campaign taps into the surge of innovation of energy drinks during an era when everyone is loving sourdough.

Is it real?It’s a loaf of lies.

On April 1st only, DUDE Wipes is introducing the first-ever limited-edition whitening and tightening Butt Massk. The mask — designed specifically for “your third eye” — is a targeted hydrogel patch.

“You wouldn’t leave your face high and dry, so why neglect the hardest working ASSet? Just pop this soothing gel disc directly onto the target zone for 15 minutes while you doomscroll on the throne,” the website says.

Is it real? Wipe it from your memory — it’s not real.

Non-alcoholic beer brand Mash Gang is going all out for April Fools with a Mash Gang Office Keg, a keg that will upgrade the workplace water cooler into a tap.

The Mash Gang Office Keg replaces the standard water jug with non-alcoholic beers, dispensed ice cold and on demand. “Turn every awkward office pause into a moment worth showing up for,” the website says. “No more sad hydration. No more pretending sparkling water is exciting. This is workplace culture. Upgraded.”

Reviews say that “HR hasn’t approved it, which is how you know it’s good”

Is it real? Don’t tap into it. It’s a prank.

Fans can now pop the question with poppi’s limited-edition poppi Proposal Kit, which they say will be available April 2.

The proposal kit includes a custom ring holder can and a 12-pack of their newest — and most romantic flavor — Wedding Cake.

Is it real? It’s not ringing true.

This year was Panda Express’ first-ever April Fools’ stunt — and it comes with a real payoff.

With Panda’s spicy offerings, from Blazing Bourbon Chicken to Hot Orange Chicken and now the new Dynamite Sweet & Sour Chicken, customers have been claiming soda isn’t doing the trick when they need a cool down. So for April Fools, the brand announced they’ll be replacing all restaurant soda fountains with milk dispensers.

While in reality soda isn’t being replaced, Panda will actually be providing milk as heat relief. Starting April 2, Panda Express will give one free bottle of milk with every in-store purchase of Dynamite Sweet & Sour Chicken at select locations, while supplies last.

Is it real? The soda fountains are udderly fake, but the free milk bottles are real.

Boka is known for their odd toothpaste flavors, and on April 1st, the brand is “launching” Mushroom Coffee-flavored Toothpaste in partnership with functional supplement brand FreshCap.

While they might not be actually selling coffee-flavored toothpaste, they are giving away a $250 grand prize and 25 Wellness Bundles that include Boka’s new Sensitive Toothpaste and FreshCap’s actual Mushroom Coffee.

And everyone who enters will receive a discount code for both Boka and FreshCap subscription orders — for real.

Is it real? Don’t brush it off completely. The flavor is fake, but the partnered giveaway is real.

Literie is going back to their gag-candle roots for April Fools’ Day, partnering with Dyper for a “Changing Diapers” candle, with scent notes of “old milk and mushy peas.”

When customers go to purchase online, they’ll get 50% off their purchase while supporting the National National Diaper Bank Network. With each purchase, Dyper will donate diaper sleeves and Literie will donate a portion of proceeds.

Is it real? This candle stinks of lies — but the donations are very real.

Baskin-Robbins is serving up Ice Cream Soup this April Fools’ Day. The soup comes canned and pre-churned, ready-to-slurp and no melting required.

For those who prefer their ice cream not melted, Baskin-Robbins is offering a buy-one-get-one 50% off deal on pre-packed quarts from April 1 through April 2 for Baskin-Robbins Rewards Members.

Is it real? Here’s the scoop: the deal is real, the soup is not.

Stella Rosa, the semi-sweet, semi-sparkling wine brand, is joining in on the April Fools’ fun by digging into the pickle craze. The brand is introducing Pickle Wine on this fun day, with pairs nicely with a deli sandwich.

Is it real? The wine also pairs well with a side of skepticism. This is not real.

IPSY is partnering with gourmet food and gift basket company Harry & David for April Fools’ Day to “debut” a limited-edition beauty box featuring Royal Riviera pears. Rather than fruit-infused skincare, Ipsy is going straight to the source.

Each box comes with perfectly ripe pears ready to be transformed into your next DIY mask, scrub or serum — or to snack on.

Is it real? It ap-pears this is fake.

Global water transformation company Culligan teased “Eau de Eau” by Culligan, a “fragrance” made from 100% purified water. As the company said on Instagram, “if you’re going to smell like something, why not smell like nothing at all?”

Is it real? This doesn’t hold water.

Love that new phone smell? Metro by T-Mobile announced “CALLoGNE,” the world’s first luxury fragrance inspired by the unmistakable scent of a brand-new phone. CALLoGNE is a nod to the excitement of getting a new phone and that fresh-out-of-the-box phone feeling.

Is it real? No signal of reality here.

The largest producer of frozen pierogies in the country announced they’re dipping into the jewelry business with Mrs. T’s Pierogy Diamond Collection. The world-first the pierogy-cut diamond is inspired by the shape of Mrs. T’s iconic pierogies. The collection includes a ring, a necklace, a bracelet and earrings.

“If your man doesn’t propose with one of these rings is he really your soulmate?” a fan commented on the brand’s Instagram post.

Is it real? It’s stone-cold fake.

For April Fools’ Day, Bloom Nutrition introduced Energizing Eye Patches, inspired by the caffeine boost one gets from a can of Sparkling Energy.

Is it real? It’s buzzed fiction.

Yasso doesn’t joke around. The frozen snack brand partenered with Bethenny Frankel to launch “Foolproof Freezer,” a campaign that seeks to fill freezers with 40,001 Yasso Spoonables, the number being a not-so-subtle nod to April Fools’ Day.

From March 31 to April 30, fans can visit the website for a chance to win, and dig into the real deal.

Is it real? Cone-firmed real.

Hooters has more than just pranks to celebrate this April Fools’ Day — it’s their incorporation anniversary, and to celebrate, they have a deal that’s no joke.

On April 1 only, guests can snag 10 wings for just $3.99. There will be in-restaurant deal specials, too, that vary by location.

Is it real?There’s no winging it — it’s real.

Banana Boat and organic social tonic brand Hiyo teamed up for an April Fools’ collaboration, launching the Pineapple Coconut Auramaxxing Spray.

The SPF (Socializing, Play, Fun) blocks all the bad vibes and awkward small talk, poking fun at modern social fatigue and wellness culture.

To celebrate, there’s a real giveaway with both brands. Fans can comment on their Instagram post with a situation where they’d like to use the Auramaxxing Spray and get a chance to win a summer care package.

Is it real?The giveaway is real, but the sunblock isn’t reality.