A young boy found a sweet treasure in his Toblerone chocolate-bar packaging, and the discovery has people feeling delightfully stunned.
The 10-year-old’s mom, Stephanie, shared his find on social media recently, noting how he spotted a bear drawing hidden in the logo of the Swiss chocolate company.
The furry creature was detected in the etching of a mountain beside the red Toblerone block letters.
“My son had his first Toblerone today,” Stephanie wrote, adding that he asked her, “What’s the bear for?”
She then quizzically asked him what bear he was referring to.
“I was today years old when I found out there’s a bear in the Toblerone logo,” she joked.
Her viewers were shocked at the unearthing, too, and took to the comments to express pure shock.
His mom Stephanie shared his find on social media recently, noting how he spotted a bear drawing hidden in the logo. Twitter/@upstephanieOne man noted: “71 years old, 50 Christmas’ of Toblerone and after a search of the package, I finally found the Bear! Your son is brilliant!”
Another person chimed in: “Wow hidden in full view for 60+ years to me.”
Others explained how the emblem represents the Swiss mountains and that the bear is, in fact, a species from Bern, Switzerland.
Toblerone was created in 1908 and produced in Bern, Switzerland. Twitter/@upstephanie
A mom of a 10-year-old kid found something peculiar in his chocolate-bar wrapping. Bloomberg via Getty ImagesThe confection is produced in the European town, and the area is also known as the “city of bears.”
Toblerone previously came under fire for its size, as chocolate lovers became outraged over the bigger spaces between the peaks in the bar.
The product was first 14 ounces (400 grams) and then reduced to 12.7 ounces (360 grams). Toblerone attributed the change to the increased cost of certain ingredients.






