“Blade” is practically a verb for a certain well-heeled Hamptons set, who book the luxurious helicopter service to pop out to the beach every weekend. But this Memorial Day, the company will debut a new “anti-Hamptons, no-frills” option for flying out East, reviving the vintage puddle-jumper airline Montauk Sky.

A one-way flight from Teterboro Airport in New Jersey to Montauk aboard the carrier’s eight-passenger Cessna Grand Caravan takes only 35 minutes and will cost just $345 — roughly half the cost of a helicopter and arguably cheaper than an Uber during peak traffic season. The ticket includes beer and Sagaponack chips onboard, plus a lobster roll to-go upon landing. (The airline’s cheeky motto? “Pilots and fuel always included.”)

“We asked ourselves, ‘What would our competition do?’ ” Rob Wiesenthal, the CEO and founder of Blade, tells Alexa. “The answer was that we wouldn’t copy Blade. We would try to be the anti-Blade.”

The result is a throwback to the original Montauk Sky (launched in 1942 by brothers Raymond and Schuyler Tilney), which flew fresh-caught lobsters to the city and let passengers ride for $5 a head atop the crates.

“This product isn’t about Hamptons glamour,” says Wiesenthal, who is subbing the pricey Champagne served on Blade for down-and-dirty travel refreshments like Montauk beer. “It has to be fun in a good, no-frills way. Danny Meyer has both Union Square Cafe and Shake Shack. They’re different, but both great. Montauk Sky is our Shake Shack.”