Some lovebirds don’t have the luck of the Irish on their side this month.
According to the viral “March theory,” the third month of the year is a critical time for relationships, often resulting in a breakup — or, sometimes, a new fling.
On TikTok, content creators explain that the so-called “theory” is when “you either unexpectedly fall in love or an ex comes back,” or when couples who are meant to break up call it quits.
Some interpret the “March theory” as a time to fall in love or when an ex tries to come back into your love life, while others claim it is a time for impending breakups. @chiaraking/TikTokWhile some viewers called bull on the premise, others said they have experienced the uncanny outcomes of the spellbound time of year, claiming exes have come crawling back or that their relationships have ended.
But there may be a rational reason for this time of new beginnings. According to experts, most couples will wait until after Valentine’s Day has passed before cutting things off.
The reason for the March breakup madness, according to Koch, is because cuffing season is officially over and Valentine’s Day has passed, meaning it is the perfect time to break off a relationship. gpointstudio – stock.adobe.com“By the time March comes, cuffing season is ending,” Taimi relationship and breakup expert Angelika Koch told Vice, adding that singletons are likely to stay in a relationship to “get through the colder months” for “comfort and companionship.”
“People realize they don’t want to stay in relationships that no longer serve them—and they’re ready for a ‘hot summer’ of freedom and fun.”
As warmer months approach — a time when “people naturally become more social and optimistic” — they are “ready to move on from relationships that no longer fulfill them.”
“March is when everything in nature wakes up, and people feel that same pull toward renewal,” she continued, explaining that the month “sparks a sense of adventure” and marks “a season of opportunity.”
“It’s the ideal time to start fresh — whether that’s getting back into the dating scene or building something new with someone special.”
“If you’re single, this is your sign to get out there — there’s a whole world of people ready to explore love again,” she added.
But this isn’t the only month associated with a season of change.
Whether a breakup or a new flame, March is a “time to start fresh,” Koch said. Antonioguillem – stock.adobe.comWhile March spells trouble in paradise for some, April can put a spring in your step, ushering in a time of merriment and joy, dubbed the “April theory.”
TikTokkers have previously claimed that October is a time of renewal, calling it “the second New Year’s of the year” or “a mini January.”
One creator claimed that October through December could result in “crazy plot twists” in their life, while another said that October could act as the starting point of a 90-day “glow up.”






