Men are fools. As one, that’s hard to admit. But this proves it.

Bankrate.com says the average man plans to spend $339 on his spouse or partner for Valentine’s day. Women? They plan to spend only $64.

“While men are more apt to be generous, they also have higher expectations of their partner when it comes to reciprocating their generosity,” Bankrate says.

Oh, I bet they do! And you can’t put a price on reciprocations.

Maybe we should pay more attention to an under-recognized day.

March 1 is Employee Appreciation Day. Bosses can show their appreciation then, but they can’t show anything else.