Logo

She’s making scents of her divorce.

Dubai princess Sheikha Mahra Bint Mohammed Bin Rashid Al Maktoum has launched a new fragrance named “Divorce” eight weeks after her split from her husband, who she alleged was “occupied with other companions.”

The radical royal, 30, unveiled the perfume in an Instagram post on Monday, which quickly racked up tens of thousands of likes and praise from feminists who described the unorthodox enterprise as empowering.

The sassily-named scent is the first product from the beauty’s new brand, Mahra M1.


  Dubai princess Sheikha Mahra Bint Mohammed Bin Rashid Al Maktoum has launched a new fragrance named “Divorce” eight weeks after her split from her husband, who she alleged was “occupied with other companions.” Instagram / @hhshmahra Dubai princess Sheikha Mahra Bint Mohammed Bin Rashid Al Maktoum has launched a new fragrance named “Divorce” eight weeks after her split from her husband, who she alleged was “occupied with other companions.” Instagram / @hhshmahra

  Mahra was married to industrialist Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum for just one year. Arabian Royal Agency Mahra was married to industrialist Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum for just one year. Arabian Royal Agency

Back in July, the princesses-cum-perfumer sprayed her husband, industrialist Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum, in a social post announcing the end of her marriage.

“As you are occupied with other companions, I hereby declare our divorce. I divorce you, I divorce you, and I divorce you,” she wrote.

The post appeared to be invoking a controversial tactic where a man can instantly divorce his wife by declaring it three times.


  The radical royal, 30, unveiled the perfume in an Instagram post on Monday, which quickly racked up tens of thousands of likes and plenty of praise from feminists who described the enterprise as empowering. Instagram / @hhshmahra The radical royal, 30, unveiled the perfume in an Instagram post on Monday, which quickly racked up tens of thousands of likes and plenty of praise from feminists who described the enterprise as empowering. Instagram / @hhshmahra

  Mahra’s post sent shockwaves across the UAE, with many initially believing that the royal’s Instagram account had been hacked. Instagram/hhshmahra Mahra’s post sent shockwaves across the UAE, with many initially believing that the royal’s Instagram account had been hacked. Instagram/hhshmahra

  Mahra is pictured with her daughter who is just four months old. Instagram/hhshmahra Mahra is pictured with her daughter who is just four months old. Instagram/hhshmahra

Mahra’s post sent shockwaves across the UAE, with many initially believing that the royal’s Instagram account had been hacked.

The couple was married for just one year, and they have a 4-month-old daughter.

Mahra is the daughter of Dubai ruler and United Arab Emirates Prime Minister Mohammed bin Rashid Al Maktoum.

The princess is one of Mohammed’s 26 children.

Her mother, Zoe Grigorakos is Greek, and Mahra has been cited as a “more modern member” of her family, according to Tatler.

Fans flooded the comments section beneath Mahra’s “Divorce” announcement, with one writing: “In 2024, women don’t cry. We launch new businesses!”


  Her mother, Zoe Grigorakos, is Greek, and Mahra has been cited as a “more modern member” of her family. Instagram/hhshmahra Her mother, Zoe Grigorakos, is Greek, and Mahra has been cited as a “more modern member” of her family. Instagram/hhshmahra

“I’m sure it smells like freedom,” another cheered.

“You’re incredible,” a third weighed in. “Goosebumps. You are not princess. You are a queen.”

Comments
anonymous profile image
Powered by RoundtableBuilt on infrastructure designed for real-time media. Learn more at RTB.io.© Roundtable 2026. By using this site you agree to the Terms of Use and Privacy Policy