Taco Tuesday is every day.

Taco Bell has announced a new service that will allow their biggest fans to score a taco a day for 30 consecutive days for the price of $10 — that’s three tacos for every dollar. 

The subscription, revealed this week, will be available starting Thursday.

The monthly service, called the Taco Lover’s Pass, can be purchased through the fast food company’s mobile application, where it is available to rewards program members. 

Once the pass is bought and downloaded, customers can add their desired taco to an online cart, purchase it online and redeem it from a participating location. The subscription allows taco fans to choose from a variety of taco options, including the Soft or Crunchy Taco Supreme, Doritos Locos Tacos and Spicy Potato Tacos. 

“Treat yourself to a taco a day for 30 days from the Taco Lover’s Pass menu. Only on the app,” advertised a promotional flyer. “Your pass unlocks the Taco Lover’s Pass menu category on the app. Once there choose the taco you’re craving.”

It’s a savvy business move for the Mexican food conglomerate, which first began experimenting with the pass in Sept. 2021, in Tucson, Arizona, and found it to be a great success, CNN Business reported. The beta test saw its rewards program grow by 20%, with the most popular taco proving to be the Doritos Locos Taco. 

In other recent consumable subscription service news, this week the salad chain Sweetgreen — which ended 2021 on a controversial note — introduced a salad subscription called “Sweetpass.”

“Buy a Sweetpass for just $10 to earn $3 credit daily for 30 days when you order on the app or Sweetgreen.com,” the company explained on its site. All credits expire 30 days after purchase of a Sweetpass.

Capitalizing on the annual push to begin the new year with a healthier diet and fitter lifestyle, the promotion is only available for purchase until Jan. 16.