Retailers reveal the best-selling gear, gadgets and backpacks taking stylish students to the head of the class
The write stuff
These doll mechanical pencils have been one of the top-selling office supplies at Copenhagen brand Flying Tiger. “We have trouble restocking them,” says a spokesperson.
Sweet Talkin Thing iPhone Case from Draper JamesBrian ZaksJet pack
“In a sports-crazed area like New York City, kids love showing off their [home] team pride,” says Jack Boyle, president of merchandising at Fanatics.
Sweet talkin’
“Girls like that they’re playful with a bit of sass!” says Fred Tremblay, the design director for Reese Witherspoon’s Drape James line, of these iPhone cases. They’re “super popular,” Sweet Talkin’
Picture perfect
Budding photographers are snapping up these vibrant cameras that print mini pics, a’la Polaroids. “Kids can’t get enough of it,” says Candace Disler, assistant manager at Toys R Us.
Next level
The pairing of Nintendo and Vans has made for sneakers that are “a surefire success with our customers,” says Jenny Slungaard, PR manager at Alex and Alexa.
Touchdown
Odell Beckham Jr. is winning off the field. The Giants wide receiver’s jersey is the top seller at Fanatics.
Glow on
“These are selling well,” says an Amazon spokesperson of this light-up R2-D2 notebook. “Everyone is crazy about ‘Star Wars.’ ”
Pokemon 10 inch squirttle backpackBrian ZakCatch ‘em if you can
“Kids are obsessed with [Pokémon] characters, especially Squirtle,” says Disler.
Type-A student
“These planners sell out every year,” says Jesse Liu, VP of Merchandising at Poppin, of the brand’s tabbed, color-coded organizers.
Yummy!
“Sweets-inspired supplies . . . help make completing homework assignments more enjoyable,” says Petter Knutrud, SVP of Merchandising at Office Depot, of these tasty pencils and scented pencil pouches.
Pencils with cupcake toppers, $1, and scented pencil pouches, $6.99, at Office Depot, 1701 Morris Ave., Union, NJ at Office Depot
Thirst quenchers
“Kids can’t get enough of these,” says Kendra Stewart, marketing director at Pottery Barn Kids, of their water bottles, which keep liquids cool for up to six hours.
“They’re literally flying off the shelves,” Ann Cantrell, owner of Annie’s Blue Ribbon General Store in ParkSlope, Brooklyn, says of these pretty pink lunchboxes.
Washi tape tube by Recollections, $19.99 at Michaels.comBrian Zak
Stick with it
A spokesperson at Michaels says that it’s seen “an increasing popularity and an uptick” in sales of colorful Japanese washi tape.
Stuff it
“Kids can’t get enough of these backpacks because of the cool designs,” says Ido Leffler, Yoobi’s co-founder and CEO.
Toot your horn
“Unicorns are fashion’s new obsession,” says Shannon Worker, marketing manager at Junk Food Clothing. “Everyone is rocking these mythical creatures.”
Girls unicorn tee, $10 at JunkFoodClothing.com
