JetBlue’s new All-You-Can-Jet Pass is so out of control, even Drudge took a break from inciting people to shoot up townhall meetings to pimp it on his Web site.
Why the hoopla? “For just $599 you can take JetBlue anywhere you like, as often as you like, from September 8 to October 8, 2009.” That’s 57 destinations/600 flights a day to choose from — with no black out dates.
Fine-print-a-phobic? Allay your fears — there are only 3 major restrictions: (1) You need to buy the pass by Friday, Aug. 21; (2) Each flight must be booked no later than 11:59 p.m. MDT 3 days before the flight’s scheduled departure and (3) While taxes/fees are included for domestic travel, they’re extra on international flights.
What will their marketing maniacs think of next?



