Rugby player Chris wants to take you on a stroll through an enchanted forest.

Ah, sex – the most reliable marketing tool of all time. In most categories, anyway. With travel, it’s not leaned on nearly enough. We can think of a dozen places we’ve been off-hand that should probably just slap big posters of good-looking locals up on bus stops, with simple slogans like “Come to Barcelona.” Or something.

We’re not in advertising, what do we know, but it seems a fair bet that this would be many times more effective than any airfare sale or hotel promotion.

Scotland seems to be giving this route a go. They’ve launched, just in time for V-Day, the Date a Hot Scot promotion, which offers a free trip for two lucky Ms. Lonely Hearts to meet twenty good-looking dudes at a party in Edinburgh.

Examine the merchandise (and learn more about their favorite places in Scotland, of course!), vote for your favorite and register to win here.