
UPDATE: Brand awareness
The annual Country Brand Index has been released, and Australia is king. At least in the would-like-to-see department. The object of the survey is to find out how nations are performing in the international market. Which country’s best for business? United States. Best value for money? Thailand. Best up-and-comer? Croatia.
New Zealand wins high marks for safety, family-friendliness, and when it comes to admitting where it is we’d like to live besides our own country, the #1 result? Canada. That’s right – we may be adventurous and may be fascinated by the authenticity of China and Egypt and the nightlife in Spain (#1), but at the end of the day, Canada’s where the heart is. (Discuss.)
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