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Flora Fortuna, 38 “I shop in Herald Square a lot. I like to go to Burlington, JCPenney and Forever 21,” says the student, who lives in Manhattan. She couples her coat, which she bought in Russia for $200, with a hat she scored from a street vendor for a buck. Tamara Beckwith

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Daniel Johnson, 27 “I love the military style — it protects me and keeps me warm and stylish at the same time,” the Staten Island health educator says of the jacket he found at a nearby 99-cent Store. “I come to the city to shop — Staten Island does not have much to choose from.” Tamara Beckwith

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Nikita Mbouroukounda, 24 “I love coming to Herald Square for the big H&M,” says the designer. The Manhattanite wears a Diane von Furstenberg coat ($900) with Abercrombie & Fitch jeans ($70) and Converse sneakers ($54). “I usually stick to 34th Street to do my shopping. All of the main retailers are right across the street from each other!” Tamara Beckwith

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Hikaru Sekigughi, 21 “I like to incorporate women’s clothes into my wardrobe to mix things up,” says the Queens-based student of his Urban Outfitters poncho ($146) and hat ($80). “I like to come to Herald Square to hang out with friends. It is a good place to do your holiday shopping.” Tamara Beckwith

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