Ice, ice, baby!

Videos of people crunching ice cubes are going viral on social media.

Users on the Vine-like Chinese video-sharing app Kwai have been uploading thousands of clips with the hashtag “chi bing,” which means “eats ice.”

The chilly trend is part of a new wave of autonomous sensory meridian response (ASMR) videos, which provide soothing sensations through sound.

According to Think with Google, the term ASMR was first coined in 2010 to describe videos featuring placid visuals and sounds like accents, crackles and whispers.

“Basically, it feels like the amazing chills you get when someone plays with your hair or traces your back with their fingertips,” Heather Feather, a YouTube star, told Think with Google.

In 2017, IKEA capitalized on the ASMR trend by uploading an ad featuring sounds of a woman whispering while smoothing over bedsheets.

Apparently, people crunching on freezer fare — including ice, ornate frozen chocolates and frozen-milk treats — can lull some users to sleep, reports Mashable.