Another Chinese company is said to be preparing to take a minority stake in Forbes Media, which is already 95 percent owned by Asian investors via Hong Kong-based Integrated Whale Media.
The Forbes family has only a 5 percent stake in the company, and Steve Forbes is the only family member still active in the company.
Yinji Entertainment & Media is said to be eyeing the new stake, according to a report in Caixin, an English-language publication that reports on Chinese businesses.
Yinji has set up a $256 million investment fund that is buying FBS Entertainment and Leisure, which in turn will be used to buy the Forbes stake — which comes with rights to the Forbes brand in the “Greater China” region.
A spokeswoman for Forbes Media declined to comment.


