First-round bids for Rolling Stone are due Friday. More than 30 parties have taken a look at the company’s finances, being circulated by Methuselah Partners.

One player who is not looking is Edgar Bronfman Jr., the onetime Warner Music chairman who had teamed with current Warner Music owner Len Blavatnik and Ynon Kreiz earlier this year in a bid to buy Time Inc. The bid was rebuffed.

The title is too small to draw the billionaires’ collective attention, sources said.

But Todd Boehly, who owns Billboard, and the Vibe and Spin websites, is said to be very interested in adding RS to the holdings of his Eldridge Industries, the investment firm he founded after exiting Guggenheim Partners.