Bustle Digital Group has laid off 24 staffers, ordered salary reductions and shut down culture website The Outline amid an industry-wide slump in advertising revenue.

“The impact of COVID-19 has forced us to make some tough business decisions,” a spokeswoman for the owner of websites like Nylon and elite daily. “Most staff will be taking temporary tiered salary reductions and unfortunately, we have eliminated two dozen positions across the company.”

Seven staffers are out of work at The Outline, a culture and lifestyle site started three years ago by Josh Topolsky, which struggled to build a business model not reliant on revenue from Google or Facebook. Bustle, headed by Bryan Goldberg, purchased The Outline in March 2019.

“We are halting operations of TheOutline going forward,” the spokeswoman said. “We will continue to host the publication and the archives, and Josh Topolsky will be exploring alternative paths forward for the publication’s future.”

“Farewell @outline. We have all been laid off,” tweeted executive editor Leah Finnegan on Friday.