Condé Nast is going to be a little slow in getting the word out on the three magazines it is selling, W, Brides and Golf Digest, even as the guessing game begins as to who might want to buy them.

The process is being handled by Janine McGrath Shelffo, who joined from UBS last year as chief strategy and development officer for the parent company, Advance Publications. But sources say the news leaked so early that Condé Nast had not yet hired an outside investment banker.

But the guessing game is on regarding prospective suitors. Meredith’s CEO, Tom Harty, once ran Golf Digest when he worked at Condé Nast, but most observers see no real fit for the golf title in the Meredith portfolio.

And while Meredith’s women’s-centric service magazines might seem a good place for Brides, the company did recently scrap the quarterly print version of Martha Stewart Weddings.

Banker and real estate developer Howard Milstein purchased Golf earlier this year for an estimated $10 million, but there is no indication he’s interested in bidding — and if he won which of the two rival titles would survive. Golf Digest was seen as a stronger magazine in the marketplace, but Golf Magazine has the better url — golf.com — for a digital future.

XO Group, which publishes regional wedding magazines to go with The Knot digital wedding planning guides, would seem a likely buyer.

W’s longtime editor, Stefano Tonchi, was said to be interested in buying W, according to Women’s Wear Daily — but would obviously need a deep-pocketed backer.