Fiji Water founder David Gilmour has sold Zinio, a pioneer in the sale of magazine subscriptions on digital platforms, to software company Naviga for an undisclosed price.

Gilmour has owned 18-year-old Zinio since 2007, and while it was a pioneer with its digital newsstand, offering mostly individual magazines on an a la carte basis to readers, it appeared to be losing the battle in the US to onetime rival Texture, which was sold to Apple for $485 million in March 2018.

Apple folded Texture into its new Apple+ offering unveiled earlier this year. Although Android users were being shut out in the new Apple format, which only offered 200-plus magazines for a single monthly subscription price. Zinio offers about 6,000 magazines worldwide.

Four years ago, Zinio branched out to become a software provider for magazine publishers aiming to convert print content to digital. The software is now used by many publishers for Apple+, Amazon Kindle and other platforms.

“My vision for Zinio has consistently been to create the industry’s premier platform to connect magazine publishers with digital consumers,” Gilmour said.