G/O Media CEO Jim Spanfeller recently held the first all-hands meeting since a mass revolt at Deadspin crippled the site last month.
But if a blistering memo released by the union on Tuesday is any indication, it did not go well.
“For the last month-and-a-half, the GMG Union has operated in good faith with management seeking a resolution to the current crisis created by Jim Spanfeller that culminated with Deadspin’s mass resignations,” the union said in the memo. “Unfortunately, we have received no indication that Spanfeller grasps the severity of his own actions.”
The union said Spanfeller’s address was “full of empty platitudes that ignored the very serious concerns many in this company have including but not limited to editorial independence, a toxic work environment and disruptive changes to user experience on our sites.” GMG Union, a part of the Writers Guild of America, East, takes its name from Gizmodo Media, the former name of G/O Media, until it sold to private equity owner Great Hill Partners in April, which renamed it and installed digital veteran Spanfeller as its new CEO.
Relations soured almost from the moment the private equity firm took over the formerly freewheeling sites and resolved to try to get it to a profitable footing.
Layoffs quickly ensued at the company that includes Gizmodo, Jezebel and the Onion. When the new owners tried to push Deadspin staffers to limit their stories to sports only, the staff rebelled. No new content has been posted at Deadspin since Nov. 4, following an escalating feud between workers and the company that resulted in a mass walkout. At least two lawsuits are pending by former staffers.
But could there be hope in the offing? “We are meeting with management again this week and hope for a speedy resolution that demonstrates their commitment to our staff and readers,” the union said.
A spokesperson for G/O Media said: “We will continue to engage the union in good faith. In that spirit, the union believes that we need to make changes and we have asked the union to provide examples of even more progressive CBAs [collective bargaining agreements] at other media companies that both sides could emulate in order to move forward.”
And despite the loss of Deadspin, the company disclosed it has turned profitable. “For the second straight quarter, the company is profitable,” the G/O spokesman said. “We will keep working with all our employees to make progress.”


