Group Nine Media, which owns The Dodo, Thrillist and PopSugar, is eliminating 7 percent of its workforce, or just over 50 people, in the latest cuts by a digital news organization in the wake of the coronavirus.
The company, one of nation’s five biggest digital publishers, currently has more 700 employees, sources said.
It’s the second wave of cuts for Group Nine, whose CEO, Ben Lerer, said two weeks ago that he would forgo pay for six months and cut executives compensation by 25 percent.
The company also suspended its 401(k) contributions “until further notice” and said it would skip all non-mandatory pay increases, cancel its summer internship program for 2020 and put in place a hiring freeze.
The cutbacks echo similar moves by other leaders in the field amid an advertising slump brought on by shelter-in-place orders that have shuttered businesses.
The Interactive Advertising Bureau reported ad spending on digital sites is down 33 percent as a result of the COVID-19 pandemic, which has killed more than 13,000 people and sickened more than 400,000 through Tuesday.
Vice Media said on March 30 that it would be suspending 401(k) contributions and cutting pay for anyone making over $100,000. Vice CEO Nancy Dubuc said she will be slashing her own compensation by 50 percent.
G/O Media, owner of The Onion and Gizmodo, and the Bustle Digital Group, publisher of Nylon, both announced cuts on April 3.
BuzzFeed in late March also announced pay cuts ranging of 5 percent to 10 percent through May, while executives took cuts ranging from 14 percent to 25 percent. CEO Jonah Peretti said at the time he would not be taking a salary.



