Hearst said it is teaming up with Scripps Network Interactive once again to test a new magazine, The Pioneer Woman, with Food Network star Ree Drummond.
It will be distributed exclusively in Walmart stores. The first issue will hit in June, with a second planned for the fall.
Maile Carpenter, the editor of Food Network Magazine, and Hearst consultant Ellen Levine, the company’s former editorial director, were enroute to Drummond’s ranch in Pawhuska, Okla., on Thursday.
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