The lovable wiener dogs from Heinz’s Super Bowl ad last year are making a comeback — but this time they won’t be appearing on TV.
Instead of plunking down hundreds of thousands of dollars on a TV commercial, the condiment conglomerate is opting for a YouTube video.
The plan, Heinz says, is to skimp on its Super Bowl ad budget so it can give thousands of its own employees the day off after Super Bowl Sunday.
The YouTube video, released Wednesday, calls on Americans to designate the Monday after the Super Bowl a national holiday — “Smunday.”
The idea: to abolish the hangover-ridden Monday after Super Bowl Sunday, which Heinz calls the “worst day of the year.”
The campy video includes a cameo of last year’s wiener dog that leapt into the arms of a family-suited up in puffy costumes of ketchup and mustard bottles.
Claiming that millions of people don’t show up to work that day anyway, Heinz says it will give
its US workers — at least its salaried employees in Pittsburgh and Chicago — Feb. 6 off.
Heinz declined to say how many employees are eligible for the paid vacation day.
“Thousands of our employees will get the day off,” said Nicole Kulwicki, head of Heinz brands.
Heinz is launching a Change.org petition asking for 100,000 signatures in its “Smunday” quest.
“If we get that many signatures we’ll send it to Congress,” Kulwicki insisted. “We hope Congress will take it seriously, but it’s the petition we hope people rally behind.”



