Netflix cut the cord with the company’s top spokesman on Friday over his repeated use of the N-word.

Top flack Jonathan Friedland first dropped the racial epithet several months ago during a meeting with public relations staff, according to a company statement.

But then remarkably, Friedland – who is white – uttered the N-word again when two reps from human resources – who are both black – tried to explain why that word is unacceptable.

“The second incident confirmed a deep lack of understanding, and convinced me to let Jonathan go now,” Netflix CEO Reed Hastings said in a memo to staff, announcing Friedland’s termination.

“As I reflect on this, at this first incident, I should have done more to use it as a learning moment for everyone at Netflix about how painful and ugly that word is, and that it should not be used. I realize that my privilege has made me intellectualize or otherwise minimize race issues like this. I need to set a better example by learning and listening more so I can be the leader we need.”

Friedland first tried to downplay his faux pas, minimizing it as a mistake of “a couple words.”

“Thanks. Rise high, fall fast. All on a couple words,” Friedland tweeted on Friday afternoon. He deleted that tweet.

Then two hours later, Friedland attempted contrition again and was slightly more on target.

“I’m leaving Netflix after seven years. Leaders have to be beyond reproach in the example we set and unfortunately I fell short of that standard when I was insensitive in speaking to my team about words that offend in comedy,” wrote the former Disney executive and one-time Wall Street Journal journalist.

“I feel awful about the distress this lapse caused to people at a company I love and where I want everyone to feel included and appreciated. I feel honored to have built a brilliant and diverse global team and to have been part of our collective adventure.”