The cutbacks at IBT Media continued Friday with the axing of seven from the Newsweek edit staff, adding to the nearly 30 staffers who were cut across the rest of the company’s titles last week.

The Newsweek cutbacks including National Editor Kevin Dolak, Tech Editor Grant Burningham, politics correspondent Taylor Wofford, tech writer Seung Lee, national security writer Jonathan Broder, general assignment reporter Winston Ross and Photo Editor Jared Miller.

One insider said IBT co-founders Johnathan Davis and Etienne Uzac seriously misjudged the trends in the overall digital market, which has faced relentless downward pricing pressure over the past six to eight months.

In mid-2015, it hired Chief Marketing Officer Mitchell Caplan, its first ever, a move that led its headcount to balloon to 210 from 150 a year earlier.

The company began moving from programmatic ad buying done automatically by robots to having its own sales force call on advertisers to try to upsell the products as premium content.