Two publishers — Bonnier Corp. and Ziff Davis — that were kicking the tires of Rodale, the publisher of Men’s Health and the recently unveiled naked issue of Women’s Health, have decided not to submit a bid by the Aug. 3 deadline, sources tell Media Ink.

Bonnier, the American arm of a Swedish publishing giant, instead dispatched its US CEO, Eric Zinczenko, to its LA office to restructure and reduce head count and to fold Sport Rider, a motorcycle title.