Bloomberg Pursuits, which just last March had announced it expanding to six issues a year from four, has abruptly slammed the brakes on its print edition.
The publication, which is distributed free to 375,000 Bloomberg-terminals users, is going all digital.
Amazingly, however, nobody is being canned.
Emma Rosenblum will continue as editor-in-chief under the new digital format. Other formats, including TV and radio shows, rolled out only a few weeks ago.
“We’re deliberately shifting Bloomberg Pursuits to a digital-first brand for our audience of global business decision-makers, which will include a continued commitment to luxury content that will appear across our multiple platforms,” a spokeswoman said.
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