Speculation is swirling around Rodale, now that first-round bids landed at Allen & Co. on Aug. 3.

Axel Johnson, the Sweden-based multinational conglomerate, is still in the hunt, one source said.

Though its holdings in the past include energy, IT, real estate and grocery chains, sources say the conglomerate’s head of North American operations, Clare Peeters, was formerly with Perseus Publishing and Random House.

Peeters did not return a call seeking comment.

The 140-year-old company clearly has money. Antonia Ax:son Johnson, the richest woman in Sweden, stepped down as chairman of the company in 2015 and turned it over to her daughter, Caroline Berg.

Hearst and Meredith are believed to be solidly in the hunt for the publisher of Men’s Health and Women’s Health and Prevention.

Rodale’s book division is behind Al Gore’s latest, “An Inconvenient Sequel: Truth to Power.”