Time Inc. Executive Vice President Evelyn Webster, who is responsible for all of the Joe Ripp-led company’s US magazines, is divvying up duties for 17 titles between two executives.

MaryAnn Bekkedahl, a former Rodale executive and president of ad tech firm Keep Holdings, has been appointed president of the fashion & luxury group that includes InStyle, StyleWatch, Food & Wine, Travel + Leisure and Departures.

Charlie Kammerer, formerly group publisher, was promoted to president of the lifestyle group, in charge of Real Simple, Food & Wine, Cooking Light, MyRecipes, Health, Sunset and Coastal Living.

“[Webster] had to put some people between herself and the brands,” one insider said. “She had a pretty wide portfolio.”