Vivendi, owner of Universal Music as well as Canal Plus, France’s pay-TV company, is a sponsor of the Cannes Lions Entertainment track. Universal Music Chief Executive Lucian Grainge will be named Media Person of the year.

Vivendi is the midst of swallowing ad holding Havas, after agreeing to acquire a 60 percent stake in the company for $2.5 billion.

The deal is a Bollore family affair. Dad Vincent controls Vivendi as chairman while son Yannick is CEO of Havas.

The musical talent mingling, talking and, at time, entertaining, will be spread across every imaginable label. Those expected include Demi Lovato, Halsey, classical pianist Lang Lang, Russell Simmons, A$AP Rocky, Ellie Goulding, The Weeknd, Wyclef Jean, Ed Sheeran, and Stevie Nicks.