Marvin Shanken, who has been publishing the Wine Spectator magazine since 1973, is giving back to the industry that has helped make him a multimillionaire, by donating $3 million to Sonoma State University to support the Wine Learning Center.

“It’s in the heart of California wine country and they have developed a whole business program centered on the wine industry,” Shanken told Media Ink. “The potential benefits to the wine industry are enormous,” he said.

The college offers an executive MBA program with a concentration in wine business, an online certificate in wine business management; and a bachelor of science degree in wine business strategies.