TAMPA — Yankees general manager Brian Cashman understands why Hank Steinbrenner expressed frustration about last season.

Steinbrenner said this week that the Yankees lacked hunger last year and maybe “were riding the wave of ’09 a little too much.”

“Why we fall short, how we fell short, the bottom line is we fell short,” Cashman said Wednesday. “It’s our job to make sure that anything that prevents us from getting there gets eliminated. Whether it’s complacency, whether it’s a lack of hunger, whether it’s a lack of talent, whether it’s not the right moves by my part, whatever they are, it’s our job to do better.”

“All that matters, basically, is find a way to get the job done, period,” Cashman added. “And that’s all he cares about. And that’s the right attitude. Get the job done. It’s my job, with Joe Girardi and these players and our ownership to find a way to win a few more games than we did last year. If we can do that, we’ll get back to where we want to be and all will be better in the world.”

Steinbrenner addressed last season on Monday and Tuesday with reporters.

“We almost got back to the World Series, but `almost,’ obviously, isn’t good enough in our market,” Cashman said. “So, every now and then, there’s a healthy reminder of what comes with not crossing the finish line. It’s going to happen. It’s as simple as that. We’re all here for one reason, to try and add another flag to this facility and another ring for the finger. That’s what it’s all about.”

Steinbrenner also called it an insult to the players to say Boston is the AL East favorite. Cashman does consider the Red Sox to the favorite following the offseason additions of left fielder Carl Crawford and first baseman Adrian Gonzalez while the Yankees failed to sign their priamry target, pitcher Cliff Lee.

“We’re the hunter,” Cashman said. “At the end of the day, no one is conceding anything. They’ve got the pole position because of the winter that they had and the winter I personally had. What I do have here will compete for that title. I’m not afraid of the challenge, and I’m not afraid to take this team against anybody out there, but at the same time I’m not afraid to be honest with you.”