LeBron’s shoe will drop
AP
LeBron James loves the Yankees â from head to toe.
The Cavaliersâ All-Star forward, who angered some Cleveland fans by wearing a Yankees baseball cap in the Indiansâ home ballpark while cheering for New York during last yearâs AL playoffs, has taken his devotion to the Bronx Bombers one step further.
Jamesâ newest sneaker in his signature line with Nike is a tribute to his favorite hardball team: the Yankees.
Dominated by the teamâs traditional blue-and-white color scheme, the Air Zoom LeBron V shoe features the famed pinstripes as well as Jamesâ No. 23, the number worn by Don Mattingly.
Also, under the tongue are the words: âLe-Bron Ja-Mes. Clap. Clap. Clap Clap Clap,â a nod to the cheer fans reserve for their beloved Yankees, and on the strap is the phrase: âFresh for â08. Suckers!â
Nike spokesman Kejuan Wilkins said the Yankees-themed shoe will be released in March. Initial plans are for it to be sold only in New York.
âLeBron has a great appreciation for New York City itself,â Wilkins said, âand this is just another tie.â
Wilkins did not know if James will wear the Yankees shoes in a game. The Cavaliers visit the Knicks on March 5.
James has been loyal to the Yankees since he was a kid. Heâs also a big Dallas Cowboys fan. His latest fashion statement has sparked new debate over Jamesâ allegiances.
âAs a fan of Cleveland and of the Cavaliers, Iâm wondering, why not a LeBron Cleveland Indians shoe?â Lloyd Boyd of Cleveland said after shopping for new sneakers at a suburban sporting goods store with his wife, Juanita. âHe can do what he wants, but he is from Akron, not the Bronx.
âOn the other hand, heâs a businessman and he wants to market himself and sell more shoes.â
Jamesâ fondness for the Yankees could lead to a backlash in Cleveland, where fans have been waiting since 1964 to celebrate a major professional sports championship.
âHe runs the risk of rubbing some of his core fans the wrong way,â said Paul Swangard, director of the Warsaw Sports Marketing Center at the University of Oregon. âBut you canât make everyone happy.â
Swangard, who consults athletes on marketing strategies, doesnât feel James has done anything to compromise himself.
âYou have to be true to who you are,â Swangard said. âIf heâs not a die-hard Cleveland Indians fan, then donât pretend to be someone youâre not or you risk losing all your credibility.â


