Looks like Mike Brown liked the no sex joke.
The Knicks’ head coach wore a shirt alluding to James Dolan’s joke about abstention during the team’s 10-week NBA playoff run that culminated with the the ticker-tape parade Thursday.
Brown showed off the shirt after while joining in on a rendition of “Who Let the Dogs Out” with a nearby crowd Thursday morning, and was jumping for joy before boarding a bus.
Knicks head coach Mike Brown enters the team bus during celebratory parade with “10 weeks” on the back of his shirt. @nypostsports/YouTubeHis shirt is in reference to the Knicks’ owner’s 15-minute speech to the players before the playoffs about making sacrifices for 10 weeks to win a championship, including giving up sex.
“I had this idea that maybe you should give up sex for the next 10 weeks,” Dolan told the Knicks before the playoffs on April 3. “You don’t have to give up sex for the next 10 weeks, but like Spartans — do you know what Spartans are? — they denied themselves to gain an edge. Get the edge.”
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Brown is not the first to reference the joke, which was released to the public Monday.
Mikal Bridges also joked about it on his NSFW Instagram live earlier in the week.
Head Coach Mike Brown of the New York Knicks poses for a portrait after winning Game Five of the 2026 NBA Finals. NBAE via Getty ImagesThe Knicks hired Brown as Tom Thibodeau’s replacement in July 2025 due to his “championship pedigree.”
It’s safe to say it was the right choice as Brown led the Knicks to a 53-29 record during the regular season and one of the greatest NBA Playoff runs in history, winning 13 straight games during one stretch and the team’s first NBA Finals since 1953 when they downed the Spurs in five games.
