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The Knicks have taken over more than Seventh Avenue.

Streets across Manhattan are being temporarily co-named after Knicks players to celebrate the team’s electrifying playoff run, as the franchise lost Game 1 of their first Eastern Conference finals appearance since 2000 on Wednesday night at the Garden.

All 15 players on the Knicks roster got the honor, with the street assignments corresponding with their jersey numbers.

Jalen Brunson, No. 11, has a “Jalen Brunson Boulevard” sign at West 11th Street and Seventh Avenue.

The signs will remain up for the rest of the team’s playoff run as they seek to win their first NBA title since 1973.

“The Knicks embody the spirit of New York — resilient, passionate, and unstoppable,” Mayor Eric Adams said in a news release. “On the path to a championship, we recognize the hard work and determination that has gotten this team to the Eastern Conference finals and we’re celebrating this team by temporarily co-naming our city streets so all New Yorkers can celebrate their Knicks pride. Nearly 8.5 million New Yorkers, and millions more, are behind the New York Knicks as they continue this incredible journey.”


  West 11th Street has been co-named Jalen Brunson 
  

  Boulevard for the rest of the Knicks’ playoff run. NYC DOT West 11th Street has been co-named Jalen Brunson Boulevard for the rest of the Knicks’ playoff run. NYC DOT

  West 32nd Street has been named Karl-Anthony Towns Square. X West 32nd Street has been named Karl-Anthony Towns Square. X

The blue signs feature the players’ names in orange, and their jersey numbers on the left.

Paris Ruiz, a 24-year-old who does canvassing for a nonprofit on a street corner right by the Jalen Brunson Boulevard sign, said Wednesday the new addition was attracting a small crowd of Knicks fans.

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“Everyone seems to be loving it,” said Ruiz, a casual Knicks fan. “Everyone’s been taking pictures all day. If you just stand here for 30 seconds you’ll see them come by.”

Alex Lowry, a 31-year-old Knicks fan who lives in the West Village, went to see the Brunson sign in his Knicks baseball cap after seeing it on Instagram.


  W. 25th Street at Seventh Ave. has been named for Mikal Bridges. Robert Miller W. 25th Street at Seventh Ave. has been named for Mikal Bridges. Robert Miller

  W. 3rd Street has been co-named Josh Hart Street. Robert Miller W. 3rd Street has been co-named Josh Hart Street. Robert Miller

“He’s the heart of the city right now,” Lowry said. “He’s giving New York a chance and we haven’t had one for years.”

MSG has been hosting watch parties outside the Garden for Knicks playoff games, with fans partying in the streets after wins.


  A view of OG Anunoby Alley at W. 8th Street. Robert Miller A view of OG Anunoby Alley at W. 8th Street. Robert Miller


  Knicks fans gather outside MSG to watch Game 6 against the Celtics on May 16, 2025. James Keivom Knicks fans gather outside MSG to watch Game 6 against the Celtics on May 16, 2025. James Keivom

For Game 1 against the Pacers, the Knicks hosted a watch party at Radio City Music Hall. Tickets were $10, with all proceeds going toward the Garden of Dreams Foundation.

There were also watch parties at bars across town, including Jake’s Dilemma, Brady’s Bar and Amity Hall Downtown.

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