The Patriots can’t seem to catch a break — even from their business partner Gillette.

Patriots coach Bill Belichick — under fire since the discovery of at least 11 underinflated footballs in the AFC Championship Game Sunday — would not have wanted to turn around during his press conference Thursday.

That’s because there was a regrettable hashtag — #Flexball — that appeared on the digital billboard behind the three-time Super Bowl winning coach.

The flexball hastag is an ad for a razor by Gillette — the company which also owns the naming rights for the Patriots stadium.

#You just can’t make this stuff up.