Even with the Daily Fantasy Sports guys out of the picture, advertisers spent slightly more on NFL this season. According to measurement firm iSpot.tv, marketers shelled out $4.15 billion, up slightly from $4.08 billion, last season.

Interestingly, the NFL Championship games attracted $2.7 billion, up from $2.6 billion the prior season. The beer category didn’t spend as heavily as a year ago, according to iSpot.tv data, which tracks commercial loads across networks.

Beer spending fell 7.5 percent. Also spending less were carmakers.

In the plus column for the NFL championship were: department stores, which upped their spending the most, at $92.3 million, a 53.5 percent jump; mobile phones, good for a boost of 32.8 percent; and wireless providers, which spent $338.5 million, a 27 percent rise. Sprint and T-Mobile confirmed Super Bowl ads.