Women’s couture designer Michael Boris, who calls himself “the master of anonymous luxury,” will be less anonymous on Lexington Avenue. Boris is adding a new, 350-square-foot storefront at 979 Lexington between East 70th and 71st streets, to complement his original shop across the street at no. 970.

The opening was timed to coincide with New York Fashion Week.

Fashion-conscious Douglas Elliman retail chair Faith Hope Consolo, with her firm’s Corey Shuster, acted as the broker for both the tenant and landlord. The rent is $126,000 a year.