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Your grandmother’s building had a doorman. Maybe your parents had a gym.

Today’s priciest Manhattan pads, however, are taking a next-level approach to enticing wealthy residents — from at-home IV drips and Botox injections, to floating meditation sessions 500 feet above street level.

Luxury developments that cater to New York City’s high earners appear to be in a battle of one-upmanship over wellness amenities, going far beyond the standard gym and spa combo. 


  Residents at One Manhattan Square enjoy IV cocktails on-demand. Courtesy of FitLore Residents at One Manhattan Square enjoy IV cocktails on-demand. Courtesy of FitLore

  Floating sound baths at the One Wall Street pool are a hit with health-conscious residents. Laura Randall for Optimist Consulting Floating sound baths at the One Wall Street pool are a hit with health-conscious residents. Laura Randall for Optimist Consulting

The wealthiest Manhattanites don’t want treadmills, they want in-house biohacking — just ask Linda Sondik, the co-founder and chief fitness officer at FitLore.

The high-tech residential wellness and therapeutic concierge company caters to residents in ritzy towers around town, such as 50 W. 66th St. in Lincoln Square, Downtown Brooklyn’s Brooklyn Point and plenty more.

“In Central Park Tower, where we have a very high-net-worth clientele, the most popular things are medical services,” Sondik told The Post. At-home IV drips for maladies ranging from hangovers to dull skin tone, she said, are extra in-demand. “In fact, sometimes people will have IV parties in their apartment, where our registered nurses or nurse practitioners will go up and do four to six [IVs] at a time.”

When FitLore started designing wellness amenities 11 years ago, Sondik said, the interests of developers and property managers didn’t go much further than personal training or yoga. That has all changed.


  Feeling under the weather or just need a pick-me-up? If you’re a Central Park Tower resident, you can order an at-home IV cocktail of vitamins and minerals. Courtesy of FitLore Feeling under the weather or just need a pick-me-up? If you’re a Central Park Tower resident, you can order an at-home IV cocktail of vitamins and minerals. Courtesy of FitLore

The industry’s wellness arms race hastened during the COVID-19 pandemic, when health anxiety met near-constant confinement. Working from home blurred the lines between living spaces and the outside world, and apartment dwellers became increasingly interested in optimizing their at-home lifestyles for physical and mental wellbeing.

Wellness quickly became a vital necessity, and high-end medical services and free bodywork sessions became a big selling point for deep-pocketed locals on the house hunt.

For their wealthiest clients, Sondik said, exclusivity and privacy are the ultimate amenities. Residents at Central Park Tower — where available units currently range from roughly $8 million to $60 million — need only to swipe open an app to order Sondik’s on-demand network of nurses to arrive, ready to administer in-home Botox or even Ozempic shots.


  Botox appointments are just an elevator ride away at some luxury Manhattan condominiums. Courtesy of FitLore Botox appointments are just an elevator ride away at some luxury Manhattan condominiums. Courtesy of FitLore

“They look to us to say, ‘Hey, can you have a dermatologist come? I have a party next week, and I want to make sure that I get Botox today,’” Sondik said, adding that such services are popular among more transient residents who don’t necessarily have their own medical network in the city.

The company boasts roughly a dozen medical professionals in their network that can be called upon to administer at-home Vitamin B-12 shots, Myers’ cocktails — a popular therapeutic IV blend of vitamins and minerals, like vitamin C and zinc — and even flu shots. 

“The other day we had somebody ask if we could send an MD up to the apartment because he wasn’t feeling great,” Sondik said. In such cases, FitLore asks residents to give the concierges a day’s notice to arrange medical appointments.

FitLore currently services 19 residences, mainly in New York City. While not all of their services are free — Sondik said appointments for IV drips and micro-needling generally cost between $275 to $775, and a house call from a doctor could run you anywhere from $550 to a few thousand dollars — there is a FitLore employee on call in every building.


  A hot stone massage offered at One Manhattan Square. Courtesy of FitLore A hot stone massage offered at One Manhattan Square. Courtesy of FitLore

Even beyond the ultra-private universe of Billionaires’ Row, hospitality professionals say there’s a real and growing market for these extravagant wellness services throughout the city.

Sondik said Eastern medical treatments, like Reiki and acupuncture, are increasingly popular with younger residents at One Manhattan Square, the 80-story tower in Two Bridges made up of more than 800 multimillion-dollar units. 

An entire industry has arisen within the real estate world to cater to the extremes of wellness trends, in which young professionals will pay top dollar for buildings that function more like private medical spas than condominiums. It’s also not just for humans.

Selling points include pre-arranged pet acupuncture appointments for residents at Monogram New York in Turtle Bay. Meanwhile, FiDi dwellers can enjoy candle-lit sunset sound baths on air mattresses at the One Wall Street pool.


  The one-hour meditative session took place in the luxury FiDi development’s 38th-floor pool. Laura Randall for Optimist Consulting The one-hour meditative session took place in the luxury FiDi development’s 38th-floor pool. Laura Randall for Optimist Consulting

  Residents wore bathing suits and floated on twin-sized air mattresses to the sounds of singing bowls. Laura Randall for Optimist Consulting Residents wore bathing suits and floated on twin-sized air mattresses to the sounds of singing bowls. Laura Randall for Optimist Consulting

The “lifestyle concierges” at both luxury towers told The Post that new-age is all the rage with the younger side of Manhattan’s upper crust. 

Margaret Wang, the Lifestyle Director at Monogram New York, told The Post that in addition to organizing residents’ dry cleaning or private events, she’s charged with connecting residents to private masseuses or sound bath healers.  

The feeling of one’s home as a “little sanctuary,” Wang said, is where her residents find value. 

Pets have more than just acupuncture at their “dis-paw-sal.” Requests for holistic pet wellness services have especially taken off in the wellness community, Wang said, including lymphatic drainage and sound healing. 

FiDi’s One Wall Street also offers holistic pet services as a part of its luxury wellness amenities for residents and their dogs, including on-site dog reiki sessions that have previously drawn around 30 attendees. The pampered pooches are unlikely to gain measurable benefits from the scientifically discredited healing technique, but the appointments receive rave reviews from pup parents.

Francesca Crognale and Michael Lawrence, who make up the concierge team at One Wall Street, told The Post that their residents are clamoring for more wellness-focused activities.

“If we had to pick between fitness and wellness, I’m sure all of our residents would pick wellness,” Crognale said. 


  Due to high demand, the One Wall Street pool is slated to host more sound baths for residents. Colin Miller Due to high demand, the One Wall Street pool is slated to host more sound baths for residents. Colin Miller

  Currents pulled meditating neighbors into one corner of the pool. Laura Randall for Optimist Consulting Currents pulled meditating neighbors into one corner of the pool. Laura Randall for Optimist Consulting

“You can only do so many Pilates classes or boxing classes.”

Their most successful event to date, the team said, was a “Sunset Sound Bath,” hosted on a rainy evening in early April.

“It sounds a little woo woo, a little crazy, but it really worked out,” Crognale said.

Fifteen residents floated across the Art Deco skyscraper’s 38th-floor pool on twin-sized air mattresses with spectacular harbor views. Crystal bowls hummed over the gentle snoring from a few participants.

Crognale called the scene “very cozy.”

The pool’s current slowly carried all the floating residents to the east side without them realizing

“They were all together, meditating or half asleep, and they didn’t even realize that they were all smooshed together,” Lawrence said. 

Resident responses were overwhelmingly positive.

“The minute it ended, everyone was asking when the next one was,” Crognale said.

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