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Parents get it. Ensuring kids get their daily dose of fruits and veggies can be an upward battle. Raw Generation wants to change that.
According to the U.S. Department of Agriculture, at least half of every child’s plate should be a wide variety of fruits and vegetables.
In some homes, mealtime can quickly turn into a tantrum; tearful fits, whimpering, and at times, fully-fledged food fights that culminate in a floor littered with mashed broccoli and carrots.
Resisting the temptation to satiate a screaming toddler with a sugar-packed drink is just as trying. At some times, it seems like the only way to get them to eat anything. And at other times, you just need to distract them with something delicious.
The data shouldn’t be surprising. American kids aren’t meeting the health marks. According to the CDC, nearly 32% of children aged between one and five years old did not eat a daily fruit, 50% did not eat a daily vegetable and 57% drank a sugar-sweetened beverage at least once.
In response to these health gaps, Raw Generation’s Chief Nutrition Officer, Lisa Testa, decided to design a kid-friendly drink that packs big nutrition into little bodies.
Raw Generation launches Sippers for Kids
Juice GenerationThe ritzy war juice brand, best known for its “Skinny” juice cleanses and plant-based smoothies, has launched a new nutritionist-designed kids’ juice line aimed at solving two of these common problems; closing in on children’s health gaps while formulating something that they actually want to drink.
The ingredient breakdown is simple.
There’s no added sugar, preservatives, or artificial flavors, just raw juice made with over 40 fruits, and vegetables, like turmeric, lemon, carrot, bell peppers, cranberry, and more superfoods. Popular flavors include the calcium-rich Green Sipper and the Vitamin A and E-filled Red Sipper.
Kid-sized “Sippers” sets are packaged in a playful crayon-like box with seven different cold-pressed juices in a rainbow of colors, one for every day of the week. Stocking up is suggested.
The four-week option starts at $99 and the eight-week supple at $166. First-time shoppers can score a Raw Generation coupon code for 10% off their first order.
How are Raw Generation Sippers different than super-market juices?
The wholesome blend of ingredients isn’t the only thing that sets Sippers apart from the juice boxes you see in the aisles of the grocery store.
Unlike many traditional store-bought juices, Sippers are never heat or pressure-treated; allowing them to retain all essential nutrients, vitamins, and enzymes — so kids are getting a more potent serving of nutrients they need in every sip.
Since sippers are made with 100% fresh juice, it’s important to note that they’re more perishable, and should be enjoyed at home.
Both children and adults can taste the difference. Reviews have already poured in, and customers have suggested that even some of the pickiest “finicky” eaters have gotten behind Sippers, plus plenty of parents who also want to indulge in a healthy snack.
“I took a small taste of each one. My kiddo loved every flavor,” one reviewer shared. “He even cried when one ran out! I love that there is no added sugar, stabilizers, etc, and that there is such a variety of fruits and veggies included.”
Considering the range of health concerns kids are facing — from childhood obesity to hyperactivity — finding a desirable, simple, solution like Sippers is a game-changer.
We put Sippers to the test. We have some thoughts.
Full disclosure — Sippers are the first juice my daughter’s ever tried. The American Academy of Pediatrics recommends that babies under one year old should not drink fruit juice. Even after my daughter’s first birthday, I decided to hold off on adding juice to her diet. Most juices are not calorically dense, and many popular kids’ juice brands are pumped with additives and sugar. Incorporating them into her diet seemed unnecessary. My mind was changed after I found out about Raw Generation launched Sippers.
Ingredients: These juices have everything a health-conscious parent desires: transparent labels, no added sugar, preservatives, dyes, or “natural flavors” plus a boost of vitamins. They’re also gluten-free and vegan-verified for those with dietary restrictions. Given the fact that these are made with real, raw fruits and vegetables and nothing else — I was determined to find out if my daughter would like them.
Packaging: The Sippers arrived in a large package filled with bottles that had been turned into ice packs. While this is more packaging than you might expect, it’s critical that they stay fresh — so I was pleased to see all the bottles had stayed frozen. After my daughter tore open the first batch, I quickly realized we also had a new set of toys. These small juices are bright, sensory-friendly, easy to hold, and truly amusing for a younger toddler. My daughter didn’t want to set them down.
My taste test: I decided to taste-test myself before giving them to my notoriously picky toddler, and was pleasantly surprised by how sweet they were (especially because there is no added sugar.) It’s not an artificially, saturated sweetness, but a slightly tangy, aromatic, refreshing sweetness. Unlike a lot of store-bought juice — you can taste the different ingredients in each flavor. The green is more earthy, while the orange is crisp and slightly tart.
The toddler verdict: Like so many parents, I have a kid who scarfs up her favorite foods in seconds, but throws whatever she does not like on the floor. In other words, it’s not too difficult to find out what she likes. I gave her a taste test of each Sipper’s flavor — and the results were overwhelmingly positive (we’ve already run out of yellow and orange). She couldn’t stop sipping. The only one that didn’t catch her fancy as much was the green flavor. No surprise there. It happens to be my favorite, which works out perfectly.
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This article was written by Miska Salemann, New York Post Commerce Journalist. As a Gen Z first-time mother of one, Miska tests baby, maternity and postpartum products ranging from stylish new kids clothes to long-trusted diaper brands with her daughter. She evaluates baby- and mom-approved products for practicality and quality, and consults medical and parenting experts to weigh in on safe ingredients, usage and more. Before arriving at the Post, she covered the lifestyle and consumer verticals for the U.S. Sun.


