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Beloved makeup brand KVD Beauty has not only graced the face of Kourtney Kardashian for this year’s VMA’s in her debut with Travis Barker but the brand also blew up TikTok thanks to the viral Good Apple Skin-Perfecting Foundation Balm.

The good news is that if you missed it the first time, not only is the foundation back in stock, but it’s currently on sale as part of the sitewide 30% off Friends and Family Sale, from now through October 4.

The foundation is the first thing on the page, so you may want to find your shade and get that in the cart ASAP, as the coveted compact is now marked down from $38 to just $26.60 while supplies last. Other standout products include the Tattoo Liner for $15.40, Super Pomade for $14.70 and even the luxe KVD Sinner Eau de Parfum in the larger 30ml size for just $12.60.

Aside from the prices, one of the best parts of KVD Beauty is that it is cruelty-free and vegan, never testing on animals or using any animal byproducts.

“As a vegan makeup brand, we changed the beauty world and redefined vegan cosmetics in 2016 when we reformulated our entire line to include 100% vegan makeup, without sacrificing the performance we’re known for. That means long-wearing, powerfully pigmented products,” reads the site.

Speaking of ethics, it’s also worth noting that while the company still retains her initials, founder Kat Von D stepped down from the company in January 2020, after she was accused of sharing anti-Semitic and anti-vaccine viewpoints. She has denied those claims and now said that she changed her mind about vaccinating her young son.