Milk Makeup is collaborating with the iconic Wu-Tang Clan to support New Yorkers affected by the COVID-19 pandemic.

The beauty brand will be donating all its proceeds on April 10 to the NYC COVID-19 Emergency Relief Fund.

The fund goes toward supporting health care workers and essential staff, local small businesses, hourly workers whose employment is affected by the pandemic, and youth, families, and other New Yorkers in need.

“New York City has been Milk’s home for 23 years. This city has given us everything, it’s our time to give back,” said Mazdack Rassi, co-founder of Milk Makeup and Milk Studios, on the brand’s collaboration with Wu-Tang Clan to raise money for the fund.

And to show appreciation to their customers who shop on April 10, everyone who buys at least $55 worth of Milk products will receive a free Wu-Tang x Milk Makeup Lip Color in the shade Flow.

“At Milk Makeup, our community has always been our inspiration. At this unprecedented time, we are grateful to be able to give back to our community and support our brave first responders,” said Tim Coolican, Milk Makeup CEO, in a statement.

Along with giving away sales to the NYC COVID-19 Emergency Relief Fund, Milk has also donated $250,000 of product to frontline responders in New York City.

Milk Makeup will be donating sales to the fund for April 10 only.

But you can still donate directly to the NYC COVID-19 Emergency Relief Fund through the City of New York website.