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A fresh deal just hatched on Amazon, and it might have you rethinking your sleep setup.
By now, most social media users are familiar with the viral Hatch Restore — the aesthetic sunrise alarm clock that helps users wind down and wake up with gentle sounds, dimmable lighting and sleep-support features designed to build better routines.
The trendy device comes at a premium cost: $169 upfront, plus a $4.99/month subscription for full access to its features. But, it’s not the only sunrise alarm racking up rave reviews. On Amazon, shoppers looking to improve sleep have found a shockingly similar device that reportedly delivers a Hatch-like experience without the extra fees.
Ahead of Amazon Prime Day 2026 (which runs from June 23 to 26), the popular GEUUAP Sunrise Alarm Clock is currently marked down to just $50, with no subscription required. It’s one of many early deals to drop before the major sale event.
Users claim it looks “almost identical” to the Hatch Alarm and packs in additional features.
GEUUAP Sunrise Alarm Clock White Noise Machine
Amazon“I originally purchased the Hatch clock, hated it and exchanged it for this and love it,” one reviewer claimed. “Looks almost identical and has more features and I don’t need a subscription.”
Unlike typical loud alarms, the GEUUAP Sunrise Alarm Clock White Noise Machine simulates a natural sunrise up to an hour before your set alarm time, gradually brightening from a soft glow to full intensity.
To help you fall asleep at night, it also offers 30 soothing sounds and 17 customizable light settings. There’s a range of comforting options — including rain, ocean waves, campfire and fan sounds to mask background noise.
Users report “better sleep,” and say they wake up feeling more refreshed with this device.
more sleep essentials
Reviewers say the KillSwitch sugar-free cocoa blend isn’t just delicious — it actually works.
Reduce breakouts and minimize frizz with the satin pillowcase from Kitsch. It has a built-in zipper, comes in a variety of colors, and is a best-seller on Amazon.
I don’t usually love spraying fragrances as I’m unwinding before bed, but this spray changed that for me.
Your Amazon Prime Day FAQs, answered
What is Amazon Prime Day and when is it?
Prime Day is Amazon’s biggest sale of the year, offering deep discounts on bestsellers and everyday essentials. This year’s event runs from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27at 3 a.m. ET.
How long is Prime Day?
This year, shoppers can take advantage of four days of Prime Day deals: Tuesday, June 23 at 3 a.m. ET through Saturday, June 27at 3 a.m. ET.
What’s new about Prime Day in 2026?
In addition to pushing up the sale to June, Amazon is including several new programs and promotions, including:
- Today’s Big Deals program: New daily discounts up to 50% off or more
- New deals dropping as often as every five minutes during the sale
- Prime members gain access to exclusive travel deals
- Prime members who spend $15 or more on a qualifying online grocery order have a chance to win free groceries for a year
- Prime members who set up a deal alert with Alexa have a chance to win a $1,000 Amazon gift card
- Through June 26, Prime members can get a large pepperoni or cheese pizza from Little Caesars for $5
- Through June 26, Prime members who purchase a new car through Amazon Autos get a $1,500 Amazon gift card
Do you have to be an Amazon Prime member to shop?
Prime Day and all its amazing discounts are exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.
What are the best deals?
From reporting on Amazon sales for years, we can tell you for certain that Prime Day is the ideal time to stock up on beauty and skincare staples, score big-ticket tech for less, bestselling vacuums, and comb through the massive catalog of Amazon best-sellers. Plus, since this year’s sale runs before the Fourth of July Americana-themed deals and summer hosting essentials.
Is it worth it?
We certainly think so! Prime Day is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials. Our team diligently sorts through all the offers to find you only the very best items to grab on sale.
When is the next Prime Day?
Already wondering when Amazon’s next Prime Day is? We expect Amazon’s October Prime Big Deal Days sale event to return in fall 2026. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.
Why Trust Post Wanted by the New York Post
This article was written by Miska Salemann, New York Post Commerce Writer/Reporter. As a health-forward member of Gen Z, Miska seeks out experts to weigh in on the benefits, safety and designs of both trending and tried-and-true fitness equipment, workout clothing, dietary supplements and more. Taking matters into her own hands, Miska intrepidly tests wellness products, ranging from Bryan Johnson’s Blueprint Longevity Mix to the viral Oura Ring to Jennifer Aniston’s favorite workout platform – often with her adorable toddler by her side. Before joining The Post, Miska covered lifestyle and consumer topics for the U.S. Sun and The Cannon Beach Gazette.
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