It was the non-kiss heard round the college football world.

A couple that recently started dating went viral for a PDA mishap at the Wake Forest-Duke game on Saturday when the ESPN broadcast caught the man appearing to reject a kiss from the woman.

But there is more to the story, the couple explained on social media.

“I was just playing with her, like when you go for a kiss and then you don’t actually kiss because it’s funny,” the man said in a TikTok video. “And that happened to be the one part that was on national TV… We’re cool, she’s not like mad.”

The woman did the same, explaining in a separate video that the “rejection” was actually an “inside joke” for the couple.

“Whenever we kiss each other it’s like a joke between us where one of us will swerve so that we don’t actually kiss, so that’s what was kind of going on there,” she said, adding that her father was watching the broadcast. “We didn’t know we were being recorded so me getting rejected was caught live on national television… I was a little embarrassed but now it’s kind of funny.”

The guy also made a one-off Reddit account to further explain the situation.

“Basically, I’ve been talking to this girl for a while and we just started dating about a week ago. I tell her she should come to the Wake game since we are undefeated and will probably win. She says yes. We go with a group of friends, and we are having a great time. Throughout the game we are flirting, hugging, kissing a little bit, etc,” he wrote. “So, we do our little inside joke thing, and unbeknownst to us, we are being recorded. After the game, I find I’m on the wake forest old row Instagram page, and within the hour I’m on the official old row page. Then, I’m on TikTok, Twitter, and apparently Reddit too.”

It’s unlikely the situation happens to them again, he noted.

“It was also her first (maybe last?) college football game,” he wrote.